The St. Lauren Nollywood Buzz radio program was created to associate the brand with the success of key influential Nollywood Stars and generate publicity for the artistes and the brand in a win-win proposition

The St. Lauren Nollywood buzz is a thirty minute pre-recorded radio interview program with Major Nollywood stars in top rated radio station Pan Nigeria. Artiste share their experience and achievements, and they are toasted with a bottle of St. Lauren

Programming: The program belts includes Brand commercial, hypes of the brand benefit, and other relevant infotainment/gossip within the Nollywood industry, alongside musicals. The program would also include news on brand activations and activities. The program was slated to air on various Radio Stations across the country

Strategy: Using the Brand Ambassador Durella, the Launch Activation was designed to build brand affinity with the artistes fan base, and also create top of mind awareness

Measurable Benefits:
- The brand gained acceptance within the target group
- Sales record showed the increase in sales over time

REGAL FUJI SLAM: The strategy here is the use of the popularity of musical icons to connect with the brand’s target consumers. The brand engaged popular Fuji music icons like Alhaji Alabi Odetola (aka Pasuma), Alhaji Taiwo Adebisi Akande (aka Taye Currency) among several others.

REGAL STREET CARNIVAL: The brand in concert with target consumers in their hoods, organized street carnivals to promote a member of the community with exceptional talent in music.

Consumer Activation: Brand Building initiatives for Calypso Coconut Liqueur, Nigeria Distilleries Ltd (Grand Oak Ltd).

Issue: Research showed low awareness of Calypso Coconut Liqueur among its core target while usage was low.

Strategy: Direct consumer activation and mobile advertising at targeted youth convergence points
- Calypso NYSC Camp Blast - direct marketing initiatives within NYSC camps across Nigeria.
- Average of 1, 500 corps members per camp, over three weeks of brand immersion.
- Mobile advertising/road shows within the city simultaneously distributing POS items.

Measurable Benefits:
- Level of awareness per city increased - measured by client through omnibus service and in-house research team
- Sales record shows improvement in each city activated

The program has become brand/sales-out initiatives plan

Concept: A brand sponsored radio program in Yoruba laced with musical hits (current tunes and music of yesteryears), chit-chat and activities of the Brand.

Content: Content includes Musicals, Brand promotions / Information, Phone-in sessions / Engagement, Relevant Infotainments, Live Interviews and Social tit-bits.

Measurable Benefits: The brand rose to second position within the stable of the client from the fourth position Sales records show improvement over time The program has become the brand’s signature tune till date